What the Chocolate Industry Needs is A $100 Bar of Chocolate
Posted in:
Opinion
Brad:
This is not a competition. I don't feel the need to prove anything to you. I offer up my observations and advice freely - both actually and figuratively.
You may be right, I am not your customer. And I never will be as you long as you think we're in competition in any way - and continue to frame things in competitive terms.
But what I do think is relevant to your business, albeit in a way that probably has very little actual effect on your sales as your market is pretty much self-limited to Calgary, Alberta and my "market" is a community spanning more than 160 countries. What I do is improve people's awareness and appreciation of fine chocolate, and I do it on a global scale. And I give you the opportunity - at no charge to you (does that make me a bad business person?) - to share your views with my global audience. I invite you in to participate in my business.
You may scoff at that statement, but I have extended global awareness of your brand, your company, and you.
I am sure you have more customers than TheChocolateLife counts members, but we use very different systems to calculate their value to us. We have very different ends, and are pursuing very different means to achieve them.
But what we are not is competitors.